世界の消費者向けサイバーセキュリティソフトウェア市場は2032年までに204億米ドルに達すると予測されています

The global consumer cybersecurity software market is expected to grow by revenue from USD 8.58 billion to USD 20.4 billion between 2023 and 2032, at a compound annual growth rate (CAGR) of 10.1% over the forecast period 2024 to 2032.

Market Overview:

The global consumer cybersecurity software market is expected to grow from USD 8.58 billion to USD 20.4 billion by 2023 to 2032, at a compound annual growth rate (CAGR) of 10.1% over the forecast period 2024 to 2032. This market includes digital tools designed to protect individuals and small businesses from cyber threats such as malware, phishing attacks, and data breaches.

Market Drivers

Increase in cyber attacks:

The rise in cyber attacks, fraud, and theft has led to a significant increase in the adoption of consumer cybersecurity software across organizations. This trend is further fueled by growing awareness and technological interventions to strengthen Know Your Employee, transaction monitoring, and overall security measures.

According to the latest statistics, bank frauds related to identity theft, credit card fraud, and electronic funds transfers are expected to increase by 12% from 2021 to 2022. This has prompted financial institutions to adopt consumer cybersecurity software solutions on a large scale, thus contributing to the growth of the market. Moreover, there has been a surge in global demand for security services post-pandemic, especially in sectors such as healthcare and manufacturing, which is driving the improvement and growth of the market.

Market Constraints

High implementation costs:

The global growth of the consumer cybersecurity software industry is being hindered by the high associated costs, posing a challenge for small and medium-sized enterprises (SMEs) considering such an investment. In 2023, businesses are expected to spend approximately USD 168.8 billion on cybersecurity, reaching nearly USD 192.2 billion in 2024, representing a significant increase of 14%.

Rising costs are driven by a variety of factors, including software license fees, hardware requirements, ongoing threat feed subscriptions, and investments in recruiting and training the skilled professionals required to effectively manage and use these solutions. Additionally, hidden costs associated with integrating and customizing systems to fit a particular organization's needs can also act as financial barriers, limiting resource-limited organizations from adopting consumer cybersecurity software solutions.

Market Opportunity

Adoption of advanced technology:

Several factors are contributing to the growth of the market, including digitalization, smart software frameworks, and adoption of cutting-edge technologies. Growing adoption of IoT devices, advancements in AI technologies, and increasing demand for automation are expected to drive the market growth during the forecast period.

Additionally, advancements in edge computing technologies enable real-time data processing, reducing latency, while adoption of cloud computing has made cybersecurity systems more scalable, flexible, and cost-effective. Government policies are also contributing to the market expansion, with increasing efforts to encourage the adoption of advanced technologies and the integration of new digital security solutions.

These trends are in line with statistics that highlight the significant impact that emerging technologies such as AI, IoT and cloud computing and digital transformation will have in optimizing processes, improving customer experience and driving innovation across sectors.

Market Segment Insights

By deployment mode:

The cloud segment is expected to witness the fastest growth during the forecast period, owing to the advantages of the cloud-based deployment model, which is particularly attractive to small and medium-sized enterprises (SMEs) due to low upfront investment and low maintenance costs, resulting in a significant expansion of the cloud-based consumer cybersecurity software market.

By offering:

The infrastructure protection segment was held to hold the largest revenue share in 2023. Infrastructure protection systems help in the protection of physical and virtual assets such as transportation networks, communication systems, and internal operational assets, which are essential to ensure the stability, security, and resilience of critical organizational systems that support their functionality.

Cloud antivirus services are often more cost-effective than purchasing a complete software package. These services usually include common antivirus features such as virus scanning, scan scheduling, reporting, and file cleanup. In addition, the processing power required to maintain system security is also significantly reduced, as user computers only need to periodically scan their file systems with the scan data processed and interpreted by the cloud technology.

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